Results Not Typical

Results Not Typical

“Results not typical” is a statement that accompanies dieting and lifestyle advertising for a reason—it’s the only thing that guarantees them truth in advertising. While many diets and “lifestyle” change plans might lead to some weight loss, it is rarely sustainable....

My Body is Not a Billboard

Weight Loss Talk in Eating Disorder Treatment Marketing by Mikalina Kirkpatrick I am fat I am fat. By most subjective definitions of the word I am superfat. I live in a world that reviles my body every day. Even at the Binge Eating Disorder Association/ National...

Death to the Dichotomy

The New York Times Magazine recently featured an article “Losing it in the Anti-Dieting Age: The agonies of being overweight—or running a diet company—in a culture that likes to pretend it cares about health, not size”. A beloved person we know through Be...
Weighting

Weighting

You have a reunion coming up. There is a friend’s wedding in the near future. Your family’s beach vacation is around the corner. Your intention is to “lose a few.” Time passes. You go to visit your family. They say “You look great.”...
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